Maximizing Your Message: Efficient Use of Push Notification Character Limits

Maximizing Your Message: Effective Use of Push Notification Character Limits

Each step you’re taking to work together along with your shoppers should be fastidiously thought-about in at the moment’s mobile-centric surroundings, the place engagement is essential. Push notifications are the best way to go for those who’re utilizing an app. Push notifications at the moment are efficient advertising and marketing methods. However, for those who abuse them, the outcomes could be disastrous.

The advantage of alerts, as Smashing Journal places it, is that they serve to remind shoppers that their apps are put in. The truth that alerts function a reminder to shoppers that your program is put in is a downside.

We’ll talk about 4 really useful practices on this put up that will help you get essentially the most out of your push notifications. To get extra particulars on character limits for push notifications on completely different gadgets and browsers, see this text.

Implications of Push Alerts With a Greater Character Depend

Whereas there isn’t a arduous and quick rule in regards to the optimum size of push alerts, it’s important to maintain issues concise.

Your materials must be easy and informative to encourage readers to click on via.

Take into consideration the variety of characters you’ve left earlier than having to ship a contemporary message by sms alerts, emails, or social media.

Whereas sure types of social media platforms might have a blanket character restrict, others might have far looser restrictions.

Completely different Strategies of Pushing

All of us have crowded inboxes and are followers of a spam filter that removes undesirable messages, leaving simply those we should learn. If you happen to’re in advertising and marketing, that you must know learn how to efficiently talk with a big viewers, and you need to be conscious by now that sending out emails isn’t the most effective technique.

Enter the push alerts — clickable pop-up alerts in your system’s display whatever the web site or app you’re utilizing. Push notifications might typically be divided into two varieties:

Whereas browser alerts might be activated on any system, in-app alerts can solely show when an current program on one’s cell phone or pill triggers them.

Title, physique textual content, image, and hyperlink parts are customary for all pushes.

For push notifications to be efficient, they have to adhere to the “less-is-more” tenet in each respect: the textual content should be temporary to adapt to the system’s character restrict and permit the consumer to skim it. Additionally, the image should be clear and unambiguous. After all, all the content material needs to be pertinent to the consumer.

Greatest Practices in Managing Push Notification Limits

Effective Use of Push Notification Character Limits

Making certain your content material is as temporary and comprehensible as potential is essential when creating a marketing campaign.

By doing this, you’ll keep away from inserting your viewers in a clumsy state of affairs that requires them to attempt to interpret your which means.

Make every phrase matter.

The idea is that if individuals solely learn two strains of the alert, then these two strains must be written successfully.

Listed here are some pointers for making a stable push notification:

1. Readability

Consistency in your push notification advertising and marketing requires that you simply all the time talk clearly. It will be important that the recipient of a push notification not solely understands the character of the knowledge despatched to them but additionally is aware of what they need to do because of receiving it.

Push notifications must be written with these two factors in thoughts — Simply what’s it that I’m making an attempt to convey? And what precisely am I requesting of my viewers? How can I persuade individuals to do what I would like them to do?

You may accomplish your objectives way more rapidly and easily for those who ask your self these two questions earlier than writing a message or making any design choices.

2. Brevity

Preserve your push alerts quick and candy; the less phrases, the higher. If you can also make your push notification as temporary and easy to learn as potential, you’ll go a great distance towards making your consumer’s life simpler. Customers grow to be annoyed with notifications that demand an excessive amount of of their time and focus.

A brief and to-the-point push notification is as follows: Cash has been offered to you by a good friend. Pay up or lose it eternally! This warning could be a lot shorter: Make a deposit instantly or danger shedding it! Maybe much more productively.

Make certain that the wording you select in your communications is obvious and simple to grasp (if a sentence in a push notification has areas in it, for instance).

3. Captivation

An alert needn’t sacrifice curiosity for the sake of brevity, readability, or conciseness. Maintaining our customers concerned about receiving our push notifications requires us to make use of a lot of methods.

Think about how one can hook shoppers’ consideration by providing them one thing they haven’t seen earlier than once you assemble your marketing campaign. Whereas deciding on the content material of your message, contemplate the way you may pique the reader’s curiosity with a minimal of phrases.

4. A/B Testing

You may see how individuals react to completely different ranges of stress this fashion. Your push notification method could also be fine-tuned based mostly on the outcomes of your experiments.

With the intention to decide which issue had essentially the most affect, A/B testing must be carried out on a single variable at a time. One push might have the identical message as one other, however one might have a name to motion whereas the opposite couldn’t.

Be sure to’re monitoring the correct key efficiency indicators (KPIs) by extra than simply your open push fee.


To create a profitable and efficient push notification marketing campaign, you could first encourage individuals to work together along with your materials. Character limits come into impact on this recreation — readers could also be higher capable of perceive what you’re asking of them if they will readily learn your message in its full.

Optimizing issues like character limits in notifications might have a big influence in your firm’s progress and success.

When applied appropriately, push notifications might considerably enhance each new shopper engagement and current buyer retention.

By preserving tabs in your alerts throughout devices, you’ll be able to be sure that your messages’ textual content is as legible as potential.

Whereas this may increasingly appear to be a easy adjustment, it might need a big influence on future efficiency whether it is missed.

When setting the utmost allowed dimension for iOS and Android push notifications, keep in mind how essential it’s to stay to business requirements.